Masar
The path to effortless flow
Philosophy
Every great process begins with a single, considered step.
Masar is a workflow engine designed with the conviction that powerful automation should feel calm, not chaotic. It brings the clarity of intentional design to the complexity of enterprise processes — where every state, every transition, every condition has been given the quiet attention it deserves.
Like a well-worn path through a forest, Masar guides work forward with purpose, adapting to the terrain without losing direction. No unnecessary friction. No wasted motion. Just the right thing, at the right time, arriving exactly where it should.
The Engine
Design processes
the way you think
A visual canvas where business logic becomes something you can see, touch, and refine. Drag states into being. Draw transitions with intention. Define conditions that respond to reality — not rigid templates, but living systems that breathe with your organization.
Visual Workflow Designer
An intuitive canvas for crafting processes of any complexity
Conditional Routing
Intelligent branching that adapts to data, roles, and context
Automated Actions
Emails, webhooks, assignments — triggered with precision
Observability
Every step,
fully illuminated
The Execution Tracer gives you complete visibility into every workflow run. See exactly who triggered a transition, when it completed, what data flowed through it, and how long each step took — down to the millisecond.
Real-time Analytics
Success rates, average durations, and execution history at a glance
Full Data Trace
Input forms, metadata, and state changes — every detail preserved
Audit-Ready
Complete execution records with timestamps, users, and transition paths
Forms
Capture what matters,
nothing more
The form builder lets you design exactly the right interface for every step in your workflow. Dynamic fields that appear based on context, validations that guide rather than obstruct, and layouts that adapt to the data being collected — forms that feel as intentional as the processes they serve.
Dynamic Fields
Show, hide, and validate fields based on workflow state, user role, or data conditions
Workflow-Aware
Each transition can present its own screen — the right fields at the right moment
Global & Contextual
Reusable global screens alongside workflow-specific forms for maximum flexibility
Identity
Your people,
already connected
Masar integrates with your existing identity infrastructure. Sync users and groups from Microsoft Active Directory, Entra ID, or LDAP — no migration required, no duplicate management. Your organizational structure flows directly into workflow assignments, permissions, and routing decisions.
Microsoft Active Directory
Full LDAP schema support with user and group object filters
Microsoft Entra ID
Cloud-native identity integration for modern hybrid environments
Multiple Directories
Connect several identity sources simultaneously — internal, external, and federated
Communication
Every notification,
thoughtfully crafted
Masar's mail engine handles the entire lifecycle of workflow notifications — from template design with live preview, to queuing, delivery, and tracking. Support for bilingual templates means your communications reach every stakeholder in their language.
Template Engine
Rich HTML templates with dynamic variables, conditions, and live preview
Bilingual Support
Full Arabic and English templates — every email, every language, every time
Themes & Multi-Tenant
Custom email themes per tenant — branded communication at enterprise scale
Spaces
A place for everything.
Everything in its place.
Spaces transforms Masar into a living workspace — organize structured data across interconnected tables, collaborate with your team, and let information flow naturally between workflows and the data that drives them.
Structured Data
Custom schemas with 20+ field types — text, numbers, dates, formulas, lookups, and more
Collaborative
Permission-based access, team workspaces, and real-time data management across your organization
Connected
Data flows between spaces and workflows — a single source of truth that lives and breathes
Deployment
Your infrastructure.
Your terms.
Masar meets you where you are. Deploy on your own servers in your own data center with complete sovereignty over your data, or run it in the cloud for managed convenience. The choice is always yours.
On-Premise
Full control in your data center. Your hardware, your network, your compliance requirements — fully met.
Cloud
Managed infrastructure with automatic scaling, updates, and the peace of mind that comes with expert oversight.
Capabilities
Depth without complexity
Every feature exists because it solves a real problem. Nothing ornamental. Nothing hypothetical. Just the tools you need, designed with care.
Enterprise Security
Fine-grained permissions, comprehensive audit trails, and secure sandboxed execution
Multi-Tenant
Isolated tenant environments with shared infrastructure — one platform, many organizations
Version Control
Draft, publish, and manage workflow versions with confidence and complete traceability
Smart Automation
Scripted conditions, custom validations, and post-functions that extend without limits
Forms & Screens
Dynamic form builder with global and workflow-specific screens that adapt to context
SMTP & Queuing
Multiple SMTP servers, intelligent queuing, retry logic, and delivery tracking built in
The Horizon
Built for a future
that hasn't arrived yet
Masar is not a finished product — it is a living foundation. Its architecture is designed to grow with you, to accommodate the workflows of tomorrow that no one has imagined today.
Intelligent Orchestration
AI-assisted routing, predictive bottleneck detection, and adaptive workflow optimization
Boundless Integration
An open ecosystem that connects to any system, any service, any future platform
Infinite Extensibility
Custom modules, marketplace of actions, and community-built extensions
Begin your path
No pressure. No urgency. Just a quiet invitation to explore what Masar can bring to the way you work — offered with the same care and intention that went into building it.
Start a conversationOr explore all features in depthOr simply write to us — the way you'd write a letter to a friend.